Marketing Mikkeli & South Savo

The key references and resources listed below should be very helpful for those seeking to improve life in their home region:

AGORA Network for Sustainable Tourism Development in the Baltic Sea Region (2008) AGORA Toolbox. Site management & updates by School of Planning, Blekinge Institute of Technology.

Alexander, Christopher, Sara Ishikawa & Murray Silverstein, with Max Jacobson, Ingrid Fiksdahl-King & Shlomo Angel (1977) A Pattern Language: Towns Building Construction. New York: Oxford University Press.

CoolTown Beta Communities (undated) "Crowdsourcing cool places for creatives." Washington, DC: CoolTown Beta Communities (

CoolTown Studios (website; assorted articles)

European Commission (2003) Green paper: Enterpreneurship in Europe. COM(2003) 27 (21 January 2003; Enterprise Publications) Brussels: Commission of the European Communities.

Florida, Richard (2002) The Rise of the Creative Class. New York: Basic Books.
paperback; ISBN 0465024777

Florida, Richard & Irene Tinagli (2004) Europe in the Creative Age. (February 2004, 48 pages) London: Demos.

FRONTLINE (2001) Merchants of Cool. (Film; 53 minutes), Boston: FRONTLINE / WGBH. (streaming media accessible online at):

Gergils, Håkan (2005) Dynamic Innovation Systems in the Nordic Countries? Stockholm: Studieförbundet Nåringsliv och Samhålle (SNS Förlag; Center for Business and Policy Studies).

Gergils, Håkan (2006) Dynamic Innovation Systems in the Nordic Countries? Volume 2. Denmark, Finland, Iceland, Norway & Sweden. Stockholm: Studieförbundet Nåringsliv och Samhålle (SNS Förlag; Center for Business and Policy Studies).

Heidenreich, Martin (2004) "The dilemmas of regional innovation systems." in Cooke, Philip, Martin Heidenreich & Hans-Joachim Braczyk (eds.) Regional Innovation Systems. London: Taylor and Francis, pp 363-389.

Klingmann, Anna (2007) Brandscapes: Architecture in the Experience Economy. Cambridge, MA: MIT Press.

Koellreuter, Christoph (2004) "Regional benchmarking and policymaking." BAK - Basel Economics.

Källblad, Emma & Anders Broström (eds.) for the KTH Faculty Board & Vinnova. (2005) The KTH Entrepreneurial Faculty Project. (VINNOVA Report VR 2005:13; November 2005; 132 pages), Stockholm: Vinnova (Swedish Agency for Innovation Systems).

Lambert, Bruce Henry (2000) "Building Innovative Communities: Lessons from Japan's Science City Projects." EIJS Working Paper No. 107, Stockholm : European Institute of Japanese Studies, (November 2000), 25 pages.

Marginson, Simon (2005) 'There must be some way out of here' A paper about the Yin and Yang of university positioning strategies in the Nelson system. (Keynote address to the Tertiary Education Management conference, Perth, Australia, 27-29 September 2005). Online via:

Marquette Companies & Moser Enterprises, Inc. (2006) Water Street District: A Pattern Book (Naperville, Illinois). (A Town Building Collaborative), Chicago: Romero Cook Design Studio, LLC. (highly-illustrated online document; 39 pages).

Mikunda, Christian (2006) Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience. (first published 2002 in German: Marketing Spüren: Willkommen am Dritten Ort.) London: Kogan-Page.

Morgan, Nigel, Annette Pritchard & Roger Pride (eds.). (2004) Destination Branding : Creating the unique destination proposition. (Second edition) Oxford: Elsevier Butterworth-Heinemann.
paperback; ISBN 0750659696

Morse, Suzanne W. (2004) Smart Communities: How Citizens and Local Leaders can use Strategic Thinking to Build a Brighter Future. San Francisco: Jossey-Bass.
hardback; ISBN 0787965162

NAFSA: Association of International Educators. (2005) The Economic Benefits of International Education to the United States of America: A Statistical Analysis. (analyzed by Lynn Schoch & Jason Baumgartner, Indiana University - Bloomington's Office of International Services).

Oldenburg, Ray (1999) The Great Good Place: Cafés, Coffee Shops, Bookstores, Bars, Hair Salons and Other Hangouts at the Heart of a Community. (original edition 1989), New York: Marlowe & Company.

Oldenburg, Ray (ed.) (2001) Celebrating the Third Place: Inspiring Stories about the "Great Good Places" at the Heart of Our Communities. New York: Marlowe & Company.

Place Branding (journal; Palgrave Macmillan publishers)

Town Builders Collaborative (two websites; assorted research & articles)

Ward, Stephen V. (1998) Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000. London & New York: Spon Press.